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AI engineering

By Mendy Friedman, founder of Airu Labs · Updated

Short answer: Custom AI development means software written for one company, around how that company already works. Airu Labs builds one system at a time for small and mid-size companies, onto the software they already run. Each build is quoted as one fixed number, and the client owns the code and the accounts it runs on.

On this page
  1. What we build
  2. How a build runs
  3. What you own
  4. It starts with one call

Sometimes the tool you need does not exist. Your ERP stops one step short, or two systems hold the same order and neither knows about the other.

Custom AI development fills that gap with software written for one company. Airu Labs builds custom AI systems for small and mid-size companies, wired into the software they already use. We work with companies across the United States, remotely.

Automation is the work we take off your team. Engineering is how it gets built, and what you own at the end.

What we build

Agentic workflowsJobs that finish without youA request arrives. The agent gathers what it needs, makes the call, and writes the result back where it belongs.
Custom chatAn assistant that knows the customerIt asks when it is unsure, and hands to a person when it is stuck.
Decision enginesThe call your best person makesMade every morning from last night’s data, and handed to your team to approve.
IntegrationsBuilt onto what you already runYour ERP, your inbox, your spreadsheets, your WhatsApp. Nothing to migrate.
AutomationThe job nobody remembers to doIt runs on schedule, tells you when it is done, and speaks up when something looks wrong.
Not on this list?AskIf it is software for one company, built around how you run, bring it to the call.

How a build runs

  1. Book a call. Bring the process that costs you the most time. If AI is the wrong answer, we say so.
  2. We scope one system. The smallest build that pays for itself, quoted as one fixed number.
  3. We build it, and you watch it run. You see it working on your own data before you depend on it.
  4. It gets better as you use it. Your business changes, and the system changes with it.

A build takes a few weeks to several months, depending on the system.

What you own

YoursThe codeThe system runs on accounts you own, and the code is yours.
The quoteOne fixed numberNothing gets added later that you did not ask for.
After launchSupportThere if you want them, with no lock-in.
The builderMendy FriedmanThe founder of Airu Labs is the person who builds the system.

It starts with one call

The Strategy page covers the first call. The Automation page lists the work a system can take off your team. Finished systems are in the case studies.

Book a 30-minute call and describe what your software cannot do.

Mendy helped us streamline our operations by integrating our website, CRM, email, and AI tools. He’s knowledgeable, practical, and great at turning complex needs into effective solutions.

Ilana DorfmanCEO, Caring and Comfort

FAQ

Questions people ask.

What is custom AI development?

Software written for one company instead of sold to thousands. The AI part reads messy input or drafts a decision. The rest is ordinary engineering that connects it to the company’s systems and keeps it running.

How is a custom build different from an AI tool I can subscribe to?

A tool does what its maker decided, the same way for every customer. A custom build does one job the way your company does it, inside the software you already use, and the code is yours.

What does the client own after a custom AI build?

With Airu Labs, the code and the accounts the system runs on. Ask any builder that question before you sign.

How long does custom AI development take?

It depends on the system. A build takes a few weeks to several months. You check it on your own data before you rely on it.

Do I need a technical team to work with a custom AI developer?

No. You walk us through how the job gets done today and check the result on your own data. You never touch the code.

What we buildAI strategyOne call about one process. If AI is the wrong answer, we say so. What we buildAI automationThe work your team does by hand becomes a system, and a person approves each result. AnswerTen questions to ask before you hire an AI developerTen questions for the first call, with the answer to listen for and the red flag.